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ALL CASE STUDIES

MACY'S LOVELAB

Award-winning product & experience design

Redefining Macy’s as the go-to gifting destination through product design and user experience.

ROLE

User Experience and Design, Team Lead

PROJECT DURATION

10 months

READ TIME

5 minutes

01.

A phone homescreen displaying notifications from Macy's personal shopper
A laptop with the Macy's LoveLab home screen with customized product images.
Laptop displaying a Macy’s product page with options to customize a product using text and symbols.
A wooden kiosk with a glowing sigh - "Macy's LoveLab." Showcasing a bold customer experience and product design.
the wooden kiosk has a barstool setup with tablets on the counter where customers can customize products.

02.

Product Design + AI Assisted Code

Combined Claude Code + Figma to provide real-time fake news detection on social media.

ROLE

Product Designer (Student Capstone)

READ TIME

6 minutes

3 weeks

PROJECT DURATION

PROOF.

A phone with a facebook post. There's an overlay that says: "45% of this post contains some deceptive content. source 1, source 2, and source 3." There's a dialogue box with a little AI icon and it says "here's what I found about the post..."
A phone showing an app onboarding. It states "What do the icons mean?" Beneath that heading it says "Small hotspots help you quickly identify fake, misleading, factual, and original content." Theres a slider with red, yellow, and green indicators showing how you'll identify fake, misleading, and factual posts on your feed.
A phone with an app landing page. It's a purple gradient with the heading: "See the truth behind every headline." The body text beneath says "regain confidence in scrolling. click to learn more." At the bottom is a button that says "slide to sign up/sign in."

SYFT PRODUCT CARD

03.

Design Systems, Components, + AI Assisted Code

Contributing to a scalable design system and using Cursor to push components into production.

ROLE

Design Systems (UX/UI) Intern

READ TIME

4 minutes

3 Months (total)

PROJECT DURATION

A screenshot of a product card component made in Figma
A screenshot of Cursor's Storybook variants that it generated for the product card component

UNT REC SPORTS

Mobile App Reflow + Redesign

Building community through meaningful participation in campus sports and outdoor pursuits.

ROLE

Visual Art & Design Student
UX/UI UNT Digital libraries Student Assistant

PROJECT DURATION

1 month

READ TIME

6 minutes

04.

Two smartphones displaying a black and green fitness mobile app interface with a digital ID, personal calendar, and rec center events.

05.

Storyboarding and illustrative design

Illustrating and designing a 55-page book and it's ecosystem from research to publishing and beyond.

ROLE

Illustrator, Experience + Service Designer

READ TIME

5 minutes

11 months

PROJECT DURATION

POLARIS FINDS HIS FAMILY

The front cover of Polaris Finds His Family next to a computer displaying the book. The webpage has a description of the book, and buttons for finding it on Amazon or in a local bookstore. The cover has rainbow clouds that a white puppy with brown spots is playing in. The title says "Polaris Finds His Family, a true story. Written by Michelle Cain with Stephanie Stillman and Summer Spisak, illustrated by Natasha Sturdevant. The visual language follows the rainbow cloud.

06.

Redesign & Reflow

Simplifying and streamlining the library's digital archives search function, reducing cognitive load

ROLE

UX/UI Student Assistant

READ TIME

3 minutes

2 months

PROJECT DURATION

UNT DIGITAL LIBRARIES

A laptop showing an interface of the UNT Library's Advanced Search function. It uses simple boolean logic to search for very specific needs.
A laptop showing an interface of the UNT Library's Advanced Search function. It uses simple boolean logic to search for very specific needs.

THE SMITH AGENCY

Redesign + Reflow, System Revamp

ROLE

Website redesign and reflow to improve both user interface and backend systems to create more efficient, scalable workflows.

Workforce Experience Intern

PROJECT DURATION

2 months

READ TIME

3 minutes

07.

Laptop and smartphone side by side showing the Smith Agency homepage, featuring a minimal, modern design with pink accents.
Minimalist Website Launch Computer Mockup Instagram Post (2).png

01.

MACY'S LOVELAB

Award-winning product & experience design

Redefining Macy’s as the go-to gifting destination through product design and user experience.

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03.

UNT REC SPORTS

Mobile App Reflow + Redesign

Building community through meaningful participation in campus sports and outdoor pursuits.

Render_Mockup_1600_1200_2026-01-29.png
Render_Mockup_1920_1920_2026-01-21 (1).png

02.

POLARIS' WORLD

Storyboarding & Illustrative Design

Advancing social-emotional learning and accessibility through visual storytelling and design.

© 2026 NATASHA STURDEVANT

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