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A soft drawing of Natasha, it's animated to blink.

DESIGN-THINKING

ACCESSIBILITY & INCLUSION

EXPERIENTIAL

COLLABORATIVE

LEADER

USER-FIRST

MY BACKGROUND & PASSIONS 🔥

Natasha stands on the NRF Purple Carpet in a black dress, holding a red trophy, posed in front of a backdrop plastered with “NRF Foundation Honors.

SELF-STARTER

I began by earning a general design degree, so everything I know about UX, and every UX internship I’ve landed, came from my own initiative.

I’ve built my skill set by putting myself out there: saying yes, staying curious, and stepping into every opportunity placed in front of me. When I see something broken or unclear, I take initiative, teach myself what I need, and fix it—which has helped me turn discomfort into momentum and level up fast.

Six young women smiling and laughing together in front of the Melrose International showroom at the Dallas World Trade Center; Natasha is positioned on the far left.

LEADERSHIP

I’ve consistently grown into leadership roles because of my work ethic, ownership, and ability to work with all kinds of teams. I went from being a sales temp at trade shows to training and hiring new temps, and I’ve led cross-functional work with students, engineers, and business stakeholders. Most recently, I helped lead a national-winning team and presented our strategy to an amphitheater of VPs, defending our work in a live executive Q&A.

DRIVEN

I’ve funded my degree through a mix of scholarships and working multiple jobs at a time. That experience built my discipline and follow-through, and it shows up in how I work: consistent, organized, and results-driven.

An old photo of young Natasha and her mom waring matching outfits and sitting outside a park pavillion with an easter basket.

ACCESSIBILITY IS MY FIRST LANGUAGE

I grew up surrounded by accessibility advocacy. My beautiful mom is blind and worked at Knowbility, and screen readers were a normal part of my everyday life. I’ve felt the friction of inaccessible systems firsthand while helping my mom do basic tasks like online banking, which is why I design with accessibility as the baseline, not an add-on. My goal is to create experiences that are usable and inclusive, but also genuinely delightful.

WHY USER EXPERIENCE? 🤔

I came to UX because of my mom. Growing up, I saw how constant accessibility friction made everyday tasks harder for her, and I wanted to design experiences that removed those barriers. This gave me the drive to pursue UX in college.

My first real UX moment came in 2023, while recruiting for a sales modeling agency. Our application flow was so clunky that we lost most candidates before they finished. I created my first wireframe ever in Adobe XD, ran a small user test with other recruiters, and then redesigned the website and application. Within a week of launch, we had more applicants than the entire previous month, and even had to expand the team to handle the volume.

Using design thinking to solve a real problem, and seeing the impact immediately, is what gave me the confidence to keep going in UX.

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