PRODUCT & EXPERIENCE DESIGN

The NRF Foundation’s University Challenge is a national competition where students solve a real retail challenge and pitch their solution to executives over months of stages of intense competition.

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I was selected with three other UNT students to represent UNT at NRF 2026, partnering with Macy’s. Over the course of a year, we researched consumer behavior, identified gaps, created a robust idea with prototypes, competed against 60+ teams, and earned first place on the national stage.